What Good Goal-Setting Actually Looks Like: EVeM's Naganomura Explains

EVeM CEO Yoshinobu Naganomura delivers a 12-part lecture series on PIVOT, covering the fundamentals of goal-setting through to how to write outcome-based targets.

• Goals work like a catalyst: the ideal target is 70% clear and 30% unknown — that gap is what pulls creative effort out of a team
• Set goals as a BE state, not a DO action — not “develop a prototype” but “MVP development and validation is complete”
• Without a clear written definition of each team’s role, no goal will land the same way twice
• When admin teams equate “goal” with “quantifiable metric,” they end up with no real goal — and that gap breeds a culture divide with business units
• In fast-moving environments, the most valuable move is middle managers proposing their own role definitions upward — middle-up, not top-down
• When every team member understands the contribution model (who receives what value, in exchange for what), goals become obvious
• Calibrate goal abstraction to member maturity: spell out the method for less experienced members, hand experienced ones the outcome and let them find the path

2026-04-19 · Watch on YouTube

Japanese page: 良い目標設定とは何か：EVeM長村が解説