Match Group invests $100M in Sniffies, a cruising app for gay men

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TLDR

  • Match Group invested $100 million in Sniffies, a gay hookup app with 3 million monthly active users.

Key Facts

  • Sniffies is a Seattle-based cruising app for gay men with a real-time interactive map of nearby users.
  • Match Group owns Tinder, Hinge, OkCupid, and Match; Sniffies will continue operating independently.
  • Match reported declining user growth at Tinder in Q4 2026 earnings despite beating estimates.

Why It Matters

  • The investment signals Match Group is looking beyond its flagship apps to reverse slowing user growth.
  • Sniffies competes directly with Grindr in a niche Match Group did not previously serve.

Lucas Ropek, TechCrunch · 2026-04-28 · Read the original

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