Amazon launches an AI-powered audio Q&A experience on product pages

· ai · Source ↗

TLDR

  • Amazon’s new “Join the chat” feature answers product questions with real-time conversational audio responses.

Key Facts

  • “Join the chat” lets shoppers ask questions via text or voice and receive AI-generated audio answers on product pages.
  • Responses are delivered by “AI-powered shopping experts” and build on previous answers without repeating information.
  • The feature sits inside “Hear the highlights,” which offers short audio summaries on millions of Amazon Shopping app product pages.
  • “Hear the highlights” began testing last May and is currently available in the U.S.; only select products have audio summaries.

Why It Matters

  • Shoppers can steer a product conversation in real time, going beyond static descriptions and review text.
  • The feature extends Amazon’s existing AI shopping lineup, which includes Rufus, Interests, and “Help me decide.”

Lauren Forristal, TechCrunch · 2026-04-28 · Read the original

Related coverage