Partnering with Serval: Empowering IT for AI Enterprise Automation

• Sequoia bets Serval is the next ServiceNow — 16 years later.
  • IT orgs are technical enough to use real automation, yet stuck in manual work.
  • Existing ITSM tools are heavy to set up and brittle to maintain.
• One sentence → deployment-ready automation. No code required.
  • Platform enforces: automating permanently must be faster than doing it manually.
  • Complex workflows match their plain-language description, exactly.
• Full ITSM replacement: ticketing, access management, asset management.
  • Customers dropped incumbent ITSM tools entirely; Serval became system of record.
• Automation rates climbed week-over-week from day one of deployment.
• Expanded beyond IT into HR, Finance, Legal, Engineering, Security.

Anas Biad, Pat Grady (Sequoia), and Brian Halligan — published Dec 11, 2025 · 2025-12-11 · Read on sequoiacap.com