Partnering with Profound: Winning on the AI Stage

• AI assistants have replaced search as the primary brand discovery gateway.
  • ChatGPT, Perplexity, Grok, Claude, Gemini now route purchasing decisions.
  • SEO backlinks and click-throughs are irrelevant to AI-generated answers.
• AI returns one authoritative answer — your brand is in or out.
  • Training data about your brand determines AI visibility, not page rank.
• Profound: monitor AI visibility, create optimized content, deploy marketing agents.
  • Positioned as “the marketing command center for the AI era.”
• Ramp saw 7x increase in AI brand visibility for accounts payable product.
• ~12% Fortune 500 adopted; agent-led growth (ALG) era just beginning.
  • — @TANANY_VC on X: “Purchasing decisions by AI, agent-led growth era.”
• Sequoia leads Series B; claims every company will need Profound to compete.

Anas Biad and Alfred Lin (Sequoia Capital) · 2025-08-12 · Read on sequoiacap.com