From Software Engineers to AI Word Artisans: Filip Kozera of Wordware

Filip Kozera argues Wordware will do for AI what Excel did for data analytics, targeting 750M non-engineers as the next developer cohort.

• 750M Excel users vs. 30M software engineers is Wordware’s core market-size argument for why non-coders will dominate AI building.
• Kozera rejects the no-code label: Wordware has loops, conditionals, and function calls — it’s structured English, not drag-and-drop.
• Current ICP is analytically-minded founders and PMs; Mox from Instacart spent 4 days building in Wordware instead of hiring a team.
• DeepSeek hot take: Kozera calls it a media blip tied to China narrative anxiety, says the techniques aren’t novel and won’t be remembered in 6 months.
• Gemini 2.0 Pro is Kozera’s current model surprise — its ability to ingest 6,000-page PDFs is what impressed him most, not OpenAI or Anthropic.
• The 2D canvas (used by most agent builders) breaks down with nested reflection loops; Wordware chose a document/code structure to handle deep complexity.
• Pre-training is not hitting a wall in his view: 2x intelligence gain is logarithmic in compute but exponential in real-world output leverage.

2025-03-25 · Watch on YouTube