【ドッキリ】HIKAKINさんから貰った ONICHA が「めんつゆ」だった件【雑談】

Two Japanese YouTubers open a HIKAKIN prank package containing noodle sauce disguised as his new barley tea brand ONICHA, then debate whether audio media is commercially dead in Japan.

• HIKAKIN’s next product after miso is ONICHA (鬼家茶), a barley tea with zero sugar, zero preservatives, and barley as the only ingredient, manufactured by Cheerio.
• One bottle in the special package was secretly mentsuyu (concentrated noodle dipping sauce); one host drank it straight and was shocked by the intensity.
• The prank was detectable because handmade bottles lack the factory date stamp printed on mass-produced ones.
• The hosts argue podcasting is already mainstream in Japan — it’s just called YouTube, making a separate “podcast” label redundant.
• Radio audience measurement in Japan still relies on postcard contest entries, which the hosts argue obscures actual listenership collapse and lets the industry avoid confronting real numbers.
• Social game companies ran radio and TV ad tests, found diminishing returns, and have visibly pulled back on TV commercials since; radio is inferred to perform worse.
• Dedicated radio hardware is almost never purchased in Japan today; the only remaining listening context is in-car radio, which limits reach to incidental drive-time audiences.

2026-04-20 · Watch on YouTube