Doubling down on our investment in Framer: the best way for companies to design, publish and scale their websites
TLDR
- Atomico co-led Framer’s $100M Series D at a $2B valuation, alongside Meritech, betting on visual website builders replacing developer-built professional sites.
Key Takeaways
- Framer raised a $100M Series D at a $2B valuation, co-led by Atomico and Meritech.
- Customers include Miro, Perplexity, Mollie, and Bird, using Framer as their primary website platform.
- Atomico first invested in Framer’s Series B in 2018; co-founders Koen and Jorn previously sold a company to Facebook in 2011.
- Framer’s CMS, A/B testing, and enterprise security features allow designers to ship production websites without developer support.
- The majority of Framer’s executive team has been with the company over six years, through a product pivot.
Why It Matters
- Professional website building is a multi-billion dollar market still dominated by developer workflows; Framer is positioned as the visual-builder that meets enterprise design standards.
- Framer’s AI angle targets brand-compliant, enterprise-grade site generation, not just consumer page-building, which is a distinct and less crowded bet.
- Atomico’s seven-year relationship with the founding team gives this round signal weight beyond typical growth-stage re-ups.
Hillary Ball, Atomico · 2025-08-28 · Read the original
