hacomono Series B: Three VCs on Backing a Wellness Vertical SaaS Unicorn

Kenichi Hasuda, CEO of hacomono, joins investors Nobunori Murakami (Shiinifiant) and James Riney (Coral Capital) to discuss the company’s ¥2 billion Series B and what it takes to back a potential unicorn at an unconventional stage.

• hacomono raised ¥2 billion in Series B (announced March 2022) as a vertical SaaS for fitness clubs, public sports facilities, and wellness schools.
• James Riney cited Mindbody as the global analogue — acquired for ~¥200 billion; Bessemer invested when MRR was ¥100M at a ¥4B valuation (roughly 4x ARR).
• Coral Capital’s Fund 3 is ¥14 billion, enabling initial tickets of ¥50M–¥500M and follow-ons up to ¥2B, which is why Riney invested at a later stage than usual.
• Murakami (Shiinifiant) said hacomono’s MRR understates real traction — product depth, roadmap, and org maturity are ahead of the headline number.
• Riney coached Hasuda to step back from sales management; Hasuda did it immediately, and hacomono hit a record MRR the following month.
• Key weakness flagged during DD: quantitative KPI tracking and data-driven strategy loops — Murakami set a target of 80/100 by next round.
• The round was structurally rare: seed-era backers, an early-stage VC (Coral), and a growth-stage VC (Shiinifiant) all investing simultaneously, giving hacomono a multi-perspective validation unusual for its stage.

2025-06-26 · Watch on YouTube