How hacomono's CEO Used Coaching to Scale Past Series B

hacomono CEO Hasuda Kenichi explains how executive coaching and daily written reflections drove personal and organizational transformation after a ¥2 billion Series B.

• hacomono is a vertical SaaS for fitness clubs, gyms, and public sports facilities; Hasuda started coaching in November 2021 when the company had roughly 45–50 employees.
• hacomono raised approximately ¥2 billion in Series B; Hasuda felt he needed to shift from a hands-on 3-story management style to a 20-story view before headcount scaled.
• After a 40-minute trial coaching session, Hasuda’s thinking clarified enough that he immediately signed a 3-month contract with twice-monthly sessions plus daily Slack reports to his coach.
• Goals set in the first coaching series were 70% achieved within six months and 90% achieved within one year — outcomes he attributes directly to the structured goal-setting and accountability.
• The biggest mindset shift: from ‘what do I want’ to ‘how do I build a company where talented specialists want to compete together,’ leading him to focus on recruiting and long-range vision.
• hacomono rolled out group coaching to all managers and leaders; over half of eligible employees now receive coaching, with the coach providing monthly aggregate reports to leadership without disclosing individual session content.
• Daily written reports (nippou) are a company-wide cultural practice at hacomono — they surface first-hand customer signals from sales teams to product, and Hasuda writes one himself every day.

2025-06-26 · Watch on YouTube