Services: The New Software — Julien Bek

https://sequoiacap.com/article/services-the-new-software/

Summary

Julien Bek argues the next trillion-dollar company will be a software company masquerading as a services firm. The key distinction: copilots sell tools to professionals, but autopilots sell outcomes directly to end customers — capturing the vastly larger services market where for every dollar spent on software, six are spent on services. Opportunity sectors include insurance brokerage ($140-200B), accounting ($50-80B), and legal ($20-25B). The optimal wedge is outsourced, intelligence-heavy tasks before expanding as AI capabilities compound.

Source: Sequoia Capital Date: 2026-03-05

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Added Apr 13, 2026
Modified Apr 13, 2026