Truecaller faces mounting pressures as its growth matures

· ai · Source ↗

TLDR

  • Truecaller’s download growth is reversing as telecom networks and phone OS makers build competing caller ID features.

Key Facts

  • India accounts for over 350 million of Truecaller’s 500 million users; India downloads fell 16% year-over-year in 2025.
  • Shares are down roughly 78% since the 2021 IPO and about 37% so far this year.
  • Truecaller lost around one-third of ad traffic from its largest partner (identified by analysts as Google) in August 2025.
  • In-app gross revenue grew from $600,000 in 2017 to $39.3 million in 2025, with over 4 million paid subscribers globally.

Why It Matters

  • Telecom-level caller ID (CNAP) and OS-native spam blocking narrow the gap with Truecaller’s core offering without requiring a third-party app.
  • Ad revenue at 65-70% of total revenue makes the Google traffic loss the more immediate pressure, not CNAP.

Jagmeet Singh / TechCrunch · 2026-04-27 · Read the original

Related coverage