Snapchat brings AI-powered conversational advertising to its app

· ai-agents · Source ↗

TLDR

  • Snapchat is rolling out AI Sponsored Snaps, letting users chat with brand AI agents directly in the Chat tab.

Key Facts

  • AI Sponsored Snaps appear in the Chat tab and let users ask questions and get product recommendations from brands’ own AI agents.
  • Snapchat says Sponsored Snaps already drive 22% more conversions at nearly 20% lower cost per action versus standard formats.
  • Over 950 billion chats were sent on Snapchat in Q1 2026; 85% of users engage regularly in the Chat feed.
  • Snap’s nearly one billion monthly active users have sent messages to its AI chatbot over half a billion times since its 2023 launch.

Why It Matters

  • Brands can now bring their own AI agents to Snapchat’s Chat tab, where user engagement is already high, to drive purchases.
  • The format extends Sponsored Snaps from passive display to interactive conversation, a meaningful change to how ads function on the platform.

Aisha Malik / TechCrunch · 2026-04-28 · Read the original

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