Amazon to expand quick comm network to 1,000 stores across 100 cities

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TLDR

  • Amazon Now will expand from 3 cities and 300 micro-fulfillment centers to 100 cities and 1,000+ centers.

Key Facts

  • Amazon Now currently operates in Delhi NCR, Mumbai, and Bengaluru with 300 micro-fulfillment centers.
  • Expansion targets metros and non-metros including Pune, Hyderabad, Chennai, Kolkata, Jaipur, and Lucknow.
  • The move follows a Rs 2,800 crore investment announcement, part of Amazon’s $35 billion India commitment through 2030.
  • Amazon Now competes with Blinkit (Eternal), Swiggy Instamart, and Zepto.

Why It Matters

  • Tripling city coverage and more than tripling fulfillment centers marks a significant escalation in India’s quick commerce race.
  • Amazon is now directly scaling against established players in a market where delivery speed and selection are the main battleground.

ETtech, Economic Times · 2026-04-27 · Read the original