Spotify's next frontier: fitness content

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TLDR

  • Spotify launched a Fitness hub with workout videos, playlists, and 1,400+ Peloton classes for free and Premium users.

Key Facts

  • A new “Fitness” hub surfaces content from creators like Yoga With Kassandra, Chloe Ting, and Pilates Body By Raven.
  • Peloton’s 1,400 ad-free on-demand classes covering strength, cardio, yoga, and running are available to Premium users in select markets.
  • No Peloton equipment is required; content works on mobile, desktop, and TV, with offline download support.
  • Nearly 70% of Spotify’s Premium subscribers work out monthly; over 150 million fitness playlists exist on the platform.

Why It Matters

  • Fitness is Spotify’s latest category expansion after podcasts, audiobooks, and video, deepening its push beyond music.
  • Creators can monetize through Spotify’s existing Partner Program; paid classes or subscriptions remain unconfirmed for the future.

Sarah Perez, TechCrunch · 2026-04-27 · Read the original

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