Mythos, Muse, and the Opportunity Cost of Compute
TLDR
- Aggregation Theory holds under compute scarcity: controlling demand still grants leverage over constrained supply.
Key Takeaways
- The core argument extends Ben Thompson’s Aggregation Theory into an era where compute is the scarce, rivalrous resource.
- Demand-side aggregators retain structural power even when supply (compute) is limited, not abundant.
- Compute constraints introduce opportunity costs that reshape which players can extract value from AI infrastructure.
- Controlling where attention and demand flow may determine who gets prioritized access to scarce compute capacity.
Why It Matters
- If compute remains constrained, demand aggregators (not model providers) may hold durable pricing and allocation power.
- Founders building on top of AI infrastructure face a structural question: who controls demand, and therefore who controls their access to compute.
- The opportunity cost framing reframes AI competition away from model quality toward resource allocation and demand leverage.
Stratechery · 2026-04-13 · Read the original