LLMO: How to Get Chosen by AI Search

LANY CEO Keita Takeuchi breaks down LLMO — the emerging practice of optimizing for AI-generated answers — and how to put it into practice.

• ChatGPT has 900 million weekly active users; 54.7% of internet users have used generative AI within the past year
• The LLMO market is estimated at ¥1 trillion by some analysts, ¥5 trillion by others (Japan’s total ad spend is roughly ¥8 trillion)
• SEO focuses on optimizing your own site; LLMO targets all three media types — owned, paid, and earned
• RAG-based real-time retrieval has an outsized effect on AI answers; roughly 90% of LLMO effort is making sure the right information flows through RAG
• 17% of LANY’s inbound inquiries come from people who discovered the company via AI search — but GA4 logs these as branded direct traffic, making them invisible in standard analytics
• A real B2B loss: a sales process was going well, but the prospect ran a ChatGPT comparison and chose a competitor
• Hoshino Resorts’ CEO stated that “AI neutralizes brand advantage” and shifted focus to hardening specs, reviews, and cancellation policy information

2026-04-08 · Watch on YouTube

Japanese page: AI検索時代のLLMO入門