Three Reasons Why NFX Invested in On Me: The Product Turning Gift Cards into Networks
https://nfx.com/post/onme-
On Me raises $6M seed to modernize the $447B gift card industry.
- NFX led; Lerer Hippeau and Focal co-invested.
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Gift cards reframed as network nodes, not one-off spending instruments.
- Redemption spans dozens of vendors, not one merchant.
- Video notes + photos embedded in cards create warm communication loops.
- Mobile proximity payments hit $670B in 2024; projected $1T+ by 2027.
- Team: Darragh Meaney (CEO, Google/YouTube/Credit Suisse), Sitar Harel (CTO, Google Maps/Photos).
- Three-layer network effect: personal gifting loops + vendor discovery + wallet routing.
Pete Flint (NFX General Partner) · 2025-12-09 · Read on nfx.com
| Type | Link |
| Added | Dec 9, 2025 |
| Modified | Apr 15, 2026 |