The New Siri is... Google (Explained)

MKBHD argues Apple’s Google-powered Siri deal signals Apple is losing the AI race, not just making a smart partnership move.

• Apple confirmed Siri will be rebuilt on Google foundation models, expected to launch at WWDC 2026.
• Apple famously deleted Siri AI ads after failing to deliver promised features — deal follows years of stagnation.
• Current Siri already kicks complex queries to OpenAI/ChatGPT; Google deal may eliminate that OpenAI partnership.
• Google paid Apple billions to be Safari’s default search engine; roles may now be reversed with Apple paying Google.
• MKBHD argues interface ownership matters more than model ownership — Apple keeps users on iPhone regardless of whose models power it.
• Gemini on Android already rates comfortably top-three among LLMs; Google’s Circle to Search may come to iPhone as part of the deal.
• Apple’s privacy engineering will likely prevent raw query data from reaching Google servers, per past ChatGPT integration precedent.

2026-01-13 · Watch on YouTube