SUSHI TOP MARKETING- 次世代の企業と顧客の新たな関係づくりを提案 NFTマーケティングの文化創造を目指す

• Token Graph Marketing: customer profiling via blockchain ownership, not personal data.
  • Replaces interest graph (browsing) and social graph (SNS) as post-cookie alternative.
  • Addresses Cambridge Analytica-style ethical breach; user owns data, marketer reads wallet.
• NFTs distributed via QR, sound recognition, ATM receipts, capsule-toy vending machines.
  • No wallet install required; zero email or account needed to receive.
  • “Pre-lead acquisition”: communicate with customers before any registration event.
• 7-Bank ATM NFT campaign (July 2023): donations 10x vs. baseline.
  • 4 NFT art variants via receipt QR; NFT later used to confirm donation impact to holder.
• Dynamic Conversion NFT: evolving token measures offline ad attribution for first time.
  • Billboard → egg NFT; visit store → flower NFT; egg+flower = chick. Ratio = conversion rate.
• 500k NFTs distributed globally via SAI by IZUMO; ~20k users on Tokyu Railway launch.
• Vision: account abstraction (Gmail/Apple ID as wallet) via SIVIRA partnership → invisible Web3.

徳永 大輔 (Tokunaga Daisuke), CEO SUSHI TOP MARKETING — ex-JPYC, ex-media founder (acquired). Interviewed by Iwata Shinichi, MIRAISE Partner & CEO. Dec 22, 2023. · 2025-05-19 · Read on miraise.vc