SUSHI TOP MARKETING Founder on NFT as Ethical Marketing Infrastructure

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TLDR

  • Daisuke Tokunaga built SUSHI TOP MARKETING to replace cookie-based tracking with blockchain ownership data, landing clients like Seven Bank and Tokyu Railways.

Key Takeaways

  • The company’s core concept, “token graph marketing,” uses NFT wallet contents as a privacy-respecting proxy for customer interests, replacing third-party cookies.
  • Seven Bank ran an ATM donation campaign with NFT receipts; donation volume increased 10x and reached users previously unaware the ATM donation feature existed.
  • Tokyu Railways distributed 4 NFT types at new line opening; nearly 20,000 people participated and accessed holders-only content on a dedicated site.
  • SUSHI TOP MARKETING distributes NFTs via QR codes, audio signals, and vending machines, requiring no wallet account or email, which the company calls “pre-lead acquisition.”
  • A patented “Dynamic Conversion NFT” mechanism links offline touchpoints (billboards, stores) to on-chain wallet activity, making previously unmeasurable ad conversion rates quantifiable.

Why It Matters

  • Third-party cookie deprecation is forcing marketers to find new customer data sources; token graph marketing offers an opt-in, anonymity-preserving alternative that big tech does not control.
  • Brands can now communicate with customers before email registration, dramatically widening the top of the funnel compared to conventional 10% opt-in rates.
  • A planned partnership with SIVIRA’s unWallet (account abstraction via Gmail or Apple ID) aims to remove the private-key barrier and expand Web3 reach to mainstream users.

MIRAISE RADIO #028, miraise.vc · 2025-05-19 · Read the original

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