Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder)

Anton Osika explains how Lovable hit $10M ARR in 60 days with 15 people by obsessing over AI reliability and non-technical user packaging.

• Lovable reached $4M ARR in 4 weeks and $10M ARR in 2 months with 15 people, claimed as Europe’s fastest-growing startup ever.
• First prompt generates a working Airbnb clone UI in 30 seconds; Supabase backend and Cloudflare hosting connect in one click.
• Key technical unlock: painstakingly identifying where the AI gets stuck (login, data persistence, Stripe payments) and tuning the system quantitatively to avoid those failure modes.
• GitHub created 15,000 new repos per day from Lovable usage, triggering an on-call engineer to shut them down thinking it was an attack.
• Lovable lets users visually edit generated UI elements instantly without waiting for the AI — a differentiator no competitor offers at time of recording.
• Anton recommends spending one full week taking a real problem from idea to a working product using AI tools to reach the global top 1% of AI tool users.
• Hiring filter: work simulation of at least one day, often a full week; looks for obsession over the product and generalist range across design, architecture, and user empathy.
• Sweden advantage: raw talent is available but ambient ambition is lower, so raising the bar explicitly attracts the rare high-ambition engineers who self-select in.

2025-03-09 · Watch on YouTube