Your Website Is Not for You

· ai · Source ↗

TLDR

  • Developer argues websites are user tools, not brand art, and that decision-makers consistently override designer research with personal taste.

Key Takeaways

  • Every website decision either helps the user reach their goal or blocks them; everything else is decoration.
  • The “expert paradox”: lower perceived stakes lead to more confident overruling of designers, despite weeks of user testing and research.
  • Designers learn to concede after one or two pushbacks to protect the relationship, letting sites drift into leadership mood boards.
  • The fix is one question in design review: does this help the user, or does it help me?

Hacker News Comment Review

  • Core pushback: designers also lack domain depth. Founders with years of market context may have better customer intuition than a researcher running short usability tests.
  • A secondary dispute challenges the “website is not art” framing. Brand identity deliberately communicates values and emotions, overlapping with art, so the dichotomy is oversimplified.
  • Practical nuance from builders: self-selecting audiences matter. Not every hero copy needs universal clarity if the product targets a specific technical persona like sysadmins or data analysts.

Notable Comments

  • @aleda145: SQL canvas founder describes repeated redesigns after realizing target data analysts don’t care about DuckDB WASM internals, only outcomes.
  • @jason_pomerleau: Larger orgs have less of this problem; personal identity entanglement with brand is most acute at small companies and founder-led teams.

Original | Discuss on HN