Xbox CEO Asha Sharma axed Copilot on mobile and console, reshuffled leadership with CoreAI and OpenAI veterans to reverse declining revenue.
Key Takeaways
Copilot on Xbox mobile will wind down; console Copilot development stops entirely, framed as features that no longer align with Xbox’s direction.
Four CoreAI executives join Xbox: Jared Palmer (product/engineering/dev tools), Tim Allen (design), Evan Chaki (forward-deployed engineering), plus Jonathan McKay from OpenAI (head of growth).
Two 24-year Microsoft veterans exit: Kevin Gammill (UX, game dev, publishing platforms) and Roanne Sones (devices and ecosystem).
Sharma’s stated diagnosis: Xbox ships too slowly, is too inward-facing, and lacks depth in fundamentals.
Prior moves include cutting Game Pass Ultimate price and teasing an Xbox/Discord partnership.
Hacker News Comment Review
Commenters noted the Copilot brand confusion; Xbox Copilot was a beta feature letting users query achievements and get in-game hints via the Xbox mobile app, never fully shipped to console.
The influx of CoreAI execs reads less like a GenAI push and more like Sharma simply bringing her former team, making the apparent pivot away from AI less ideologically significant than it first appears.
