The best is over: The fun has been optimized out of the Internet

· systems · Source ↗

TLDR

  • The early internet’s amateur, spontaneous creativity (Numa Numa, Newgrounds, early YouTube) has been replaced by algorithmic, commercialized content production.

Key Takeaways

  • Gary Brolsma’s Numa Numa video exemplified pre-platform internet: no monetization motive, no algorithmic optimization, pure spontaneous expression.
  • The shift is not about fewer memes or videos but the disappearance of idiosyncratic, non-commercial origin – the “MrBeastification” of everything.
  • AI slop did not cause the decay; it inherited an internet already trained to produce machine-like content by years of platform incentives.
  • The author marks the mid-2010s as the end of the era when each new platform felt like a genuine improvement over the last.

Hacker News Comment Review

  • Commenters split on nostalgia vs. structural change: some argue every generation mourns its teen-era internet, but others counter the commercialization trend is measurable and directional, not just generational bias.
  • Several push back that the fun internet still exists, just buried – niche forums, homebrew communities, and personal projects survive outside algorithmic feeds.
  • A recurring thread links the cultural shift to post-9/11 scarcity anxiety and economic precarity replacing the 90s surplus mindset that enabled whimsy and creative risk-taking.

Notable Comments

  • @kilroy123: runs randomdailyurls.com as evidence the weird web survives, just buried under volume.
  • @boh: argues the critique targets chosen platforms, not the internet itself – niche alternatives exist and behave like the old web.

Original | Discuss on HN