Nintendo announces price increases for Nintendo Switch 2
Nintendo’s official press release confirms Switch 2 rises to $499.99 in the US and €499.99 in Europe effective September 1, 2026—citing medium-to-long-term market condition changes.
What Matters
- Switch 2 Japan price jumps ¥49,980 → ¥59,980 (Japanese-language SKU only); multi-language My Nintendo Store price unchanged.
- US increase is $449.99 → $499.99; Canada ¥629.99 → ¥679.99; Europe €469.99 → €499.99, all September 1, 2026.
- Legacy Switch hardware also rises: OLED ¥37,980 → ¥47,980, base Switch ¥32,978 → ¥43,980, Lite ¥21,978 → ¥29,980, effective May 25, 2026.
- Nintendo Switch Online Japan subscription also increasing July 1, 2026: 12-month individual ¥2,400 → ¥3,000; family ¥4,500 → ¥5,800.
- Physical card products (Hanafuda, playing cards) move to open pricing in Japan, May 25, 2026.
- [HN: @ageitgey] Yen collapse since 2022 and USD weakness since April 2, 2025 make this structurally predictable currency-equalization, not opportunism.
- [HN: @SwtCyber] Raising prices on original Switch hardware this late in its cycle is the unusual signal—the hardware bumps are arguably stranger than the Switch 2 hike.
