https://www.adweek.com/media/exclusive-leaked-deck-reveals-stackadapts-playbook-for-chatgpt-ads/
Article
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Leaked StackAdapt deck reveals ChatGPT ads targeted by user prompt content.
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OpenAI previously stated ads would not use prompt data.
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Partnership with third-party ad network, not direct OpenAI ad sales.
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Represents first known prompt-targeted LLM ad placement scheme.
Discussion
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Multiple commenters raise securities fraud concern given prior OpenAI statements.
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Predicted Nash equilibrium: chatbot becomes pure recommendation engine for sponsors.
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Irony noted: publishers whose content trained ChatGPT can now pay to appear in answers.
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Whether StackAdapt has confirmed inventory or is pitching speculatively is debated.
Discuss on HN
