Anker made its own chip to bring AI to all its products

Article

TL;DR

Anker built its own ‘Thus’ chip to embed AI features across chargers, hubs, and accessories.

Key Takeaways

• Anker moving from private-label accessories to custom silicon — significant vertical integration
• Trend: hardware vendors building AI directly into devices rather than relying on host compute
• No clear consumer demand signal — nobody has asked for AI in their USB hubs

Discussion

Top comments:

• [55555]: Surprised Anker makes real tech; assumed they only private-labeled charging cables
• [coldtea]: Who asked for AI on hubs and chargers?

  Time to find another peripherals vendor. Who asked for AI on hubs and chargers?

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