Executive Function: Building Systems That Can Make Decisions Without You

https://review.firstround.com/executive-function-jeanne-dewitt-grosser-coo-vercel/
  • COO job: build systems that decide without you, not put out fires.
    • “Build fire departments, not put out fires” — Sam Corcos.
  • Vercel replaces nearly every internal SaaS with generated apps or agents.
    • One GTM engineer replaced a 10-person sales team; $1K/yr vs $1M salaries.
  • Operating at 30K ft and ground level simultaneously is the exec unlock.
    • Most rising leaders fail this transition: they stay tactical or go too abstract.
  • “Give away your job every few months” — Molly Graham — is the growth rule.
    • Delegation isn’t abdication; it’s the only way to scale scope.
  • Executive hiring: workshop prompts reveal capability better than interviews alone.
    • Common failure pattern: can’t create shared language across the business.
  • Driver tree philosophy: map every metric to its upstream levers.
    • Alignment breaks when teams don’t share the same causal model.
  • “I trust you, make the call” — six most powerful words a manager can say.

X discourse

  • @rauchg: “Almost every SaaS app inside Vercel replaced with generated app or agent interface.” (1951 likes)
  • @levie: “Agents can break free of human context limits if they don’t need prompting or review, but for now require human manageme” (405 likes)
  • @J_Bradley01: “What it lacks is someone who can say: ‘That’s noise, this is the constraint; let’s act here.’” (234 likes)
  • @rdominguezibar: “‘A single GTM engineer at Vercel replaced a 10-person sales team. $1K/year vs $1M salaries.’” (2 likes)
  • @Amplitude_HQ: “@Vercel COO Jeanne DeWitt Grosser: Start with the work everyone hates. Run a survey. Get rid of it by Friday.” (8 likes)
  • @NYSE: “AI takes mundane research, follow up, content crafting out so more true human interaction.” (6 likes)

Jeanne DeWitt Grosser (COO, Vercel; ex-Stripe ~10 yrs, global revenue + product partnerships), interviewed by Brett Berson (First Round Capital) · 2026-02-05 · Read on review.firstround.com


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Added Feb 5, 2026
Modified Apr 17, 2026