The upsell game – Vercel upselling tactics revealed

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TLDR

  • Vercel’s $20/mo Pro plan routinely produces bills of $200-$1,370+ once bandwidth, seats, edge requests, CPU, image optimization, and add-ons are counted.

Key Takeaways

  • The marketing page shows 3 plan columns; real invoices carry 14 line items including per-seat tax ($20/seat), bandwidth overage ($0.15/GB), and edge request overage ($2/M).
  • Hobby tier has a hard 100 GB bandwidth cap with no overage option: the deployment pauses until the 30-day window resets, with no throttle or warning page.
  • DDoS traffic is billed at the standard $0.15/GB bandwidth rate on Pro; one documented case produced a $23,000 bill from a single attack.
  • SAML SSO costs $300/mo as a Pro add-on; HIPAA BAA adds $350/mo – both are included in Enterprise, which starts around $45,000/yr.
  • At 5 developers and 1M MAU, the modeled monthly bill reaches $1,370 vs. the $20 sticker price.

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